– E.S. Kluft & Co., a luxury bed and mattress manufacturer, is broadening its marketing strategy.
– The company is aiming to drive additional retail traffic to its luxury bed merchandise through an enhanced marketing program.
– Retailers can expect new point-of-purchase materials, digital content, video, and improved social media engagement from the company.
– The company’s new marketing content will be designed to enhance the retail customer experience.
– Sales brochures, branded tote bags, and mattress cutaway display units are part of this new marketing material being provided to retailers.
– Some of these materials will include QR codes for customers to learn more about their luxury beds.
– The goal is to make it easier for the customer to access pricing, features, and benefits about each model on-the-spot.
– The company believes that more engaging and accessible information will result in higher sales of their luxury beds.

E. S. Kluft Enhances Marketing Strategy to Boost Retail Traffic

New Point-of-Purchase Materials and Digital Content to Improve Customer Experience

Luxury bed and mattress manufacturer, E. S. Kluft & Co., is upping the ante, investing in a vigorous marketing program designed to attract more footfall to retailers selling their products. To make each customer’s retail experience as enlightening and engaging as can be, the company is supplementing their existing PR strategy with bright, new point-of-sale materials, intriguing digital content, and interactive video.

Accessible Information, Engaging Experience

The company is going all out to ensure customers shopping experience is more than just a routine chore; it’s all about creating a deeper connection. The sleek sales brochures, striking branded tote bags, and insightful mattress cutaway display units offer shoppers a sneak peek into the intricacies of their luxury beds. And it gets better! QR codes are embedded for shoppers to access in-depth information on product pricing, features, and benefits, right on the spot.

In conclusion, the driving force behind E.S. Kluft & Co’s revved-up venture is the belief that an engaging shopping experience, combined with easily accessible information, will translate into robust sales for their luxury beds. This reimagined approach to marketing presents a promising horizon for luxury bed retailers, as it promises not just enhanced customer experience, but also hardcore tangible outcomes in the form of increased sales volume.

originial article https://www.furnituretoday.com/?p=318663

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