– The article discusses how Arkansas-based retailer Ken Rash’s found success after creating a go-to shopping destination in its backyard for outdoor furniture and accessories.
– The company was established 70 years ago and initially sold only appliances and electronic goods.
– Wanting to diversify, Ken Rash’s began selling outdoor furniture 30 years ago, and it now makes up about 50% of their sales.
– The retailer turned their backyard into a shopping destination that features a wide array of furniture pieces, thereby enhancing the customer’s shopping experience.
– By catering to a niche market, Ken Rash’s has managed to stand out among other furniture retailers in Arkansas.
– The company also conducts educational seminars and cookouts in their outdoor display area, to give consumers tips and techniques on how to fully utilize their backyard space.
– Despite challenges like the COVID-19 pandemic, Ken Rash’s continues to thrive and grow, and plans to expand beyond its current location in the coming years.

Ken Rash’s: A Retail Success Story in Arkansas

Diversification into Outdoor Furniture

Starting as an appliance and electronics store seven decades ago, Ken Rash’s boldly diversified into the outdoor furniture business – a move that today, accounts for 50% of its sales. Transitioning their backyard into a shopping destination, they innovatively improved customers’ shopping experiences with a wide array of furniture on display.

Finding Success in a Niche Market

Ken Rash’s has emerged as a standout amongst furniture retailers in Arkansas by focusing on a niche market. This differentiating strategy served the store well, making it a hot spot for outdoor furniture and accessories.

An Impressive Adaptability

Despite trials and tribulations, such as the COVID-19 pandemic, the resilience and adaptability shown by Ken Rash’s has helped the business not only survive, but thrive. The company is set to venture beyond its current location, illustrating a promising future.

In conclusion, what Ken Rash’s has achieved is an inspiring example of how a business can differentiate itself in a competitive market and find success. Their unique approach of converting a backyard into a shopping destination and focusing on a niche market has paid off, leading to impressive growth and expansion plans. This story wonderfully illustrates how strategic innovation and resilience can pave the way for retail success.

originial article https://www.furnituretoday.com/?p=317113

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