– Therapedic, a leading global mattress and sleep products company, aims to expand its market after a couple of detours and overcoming various obstacles.
– The company is looking to enhance its product lineup by unveiling high-performance products that make use of cutting-edge technology.
– The brand has acclimatized to the changes in the retail market by leaning into digital channels and making use of an integrated omnichannel strategy.
– According to CEO Gerald Borokowski, maintaining quality while expanding globally was a major challenge.
– Despite previous hurdles, Therapedic expects to see its revenue growth to be around 2% to 3% higher in 2021.
– The company plans to stick to its tried-and-true strategy – focusing on partnerships, product innovation, customer service, and continuous improvement to ensure growth.

Therapedic Sets Sights on Expansive Growth

A Strategy Fueled by Innovation and Quality

The global mattress and sleep product giant, Therapedic, has faced its fair share of challenges in the recent past. But as they say, what doesn’t kill you makes you stronger. The brand has not only weathered it all, but it also managed to learn some valuable lessons along the way. These lessons are serving as guiding posts for its future strategy – one that is centered around innovation, doubling down on its product quality, and expanding its footprint in the global market.

Embracing Digitalisation

One key learning for the brand was the importance of embracing the digital revolution. The company has reinvented its retail strategy in tune with the times and is focusing on building a robust digital presence through an integrated omnichannel strategy.

A Global Expansion with Quality at Heart

Despite having a global presence, maintaining and uplifting the product quality was a challenging task for Therapedic. But the company handled this hurdle smoothly. Adding more high-performance products in their lineup that make use of state-of-the-art technology has become the cornerstone of their global expansion strategy.

A Bright Future Awaits

Having put the challenging times behind, Therapedic is forging ahead with renewed vigour. The company expects a 2-3% growth in revenue in 2021. The future looks promising as Therapedic continues to enhance its product offerings, foster partnerships, render high-quality customer service and invest in continuous improvement. This sleep products giant is all set to rise and shine in the industry!

originial article https://www.furnituretoday.com/?p=316280

25% Off Site Wide Spring Sale
Enter email for your coupon code!
    no thanks!