– Malouf Home, a popular furniture company, has enacted three significant changes to create a “level playing field” for all retail partners.
– The first change is the implementation of a new MAP (Minimum Advertised Price) policy, which discourages undercutting and ensures fair pricing across all platforms.
– The second is the shift towards data-driven product development which will be influenced by consumer trends and feedback.
– The third change is a prohibition on third-party marketplaces, meaning products can only be sold on authorized retail websites, thus enhancing brand integrity.
– These changes aim to maintain and improve the quality of Malouf Home products and ensure fairness among all retailers selling its products.

New Moves by Malouf Home for Fair-play and Quality Assurance

Leveling the Playing Field with New Policies

A new MAP policy, data-driven development, and a ban on third-party sales

In a striking move, Malouf Home, the renowned furniture company, has rolled out three significant changes to ensure uniformity and fairness among all its retail partners. First and foremost of these changes is the implementation of a new Minimum Advertised Price (MAP) policy. This policy has been designed to curb undercutting practices that disrupt fair pricing, stating that the same price must be advertised across all platforms.

The Power of Data-driven Development

Consumer trends and feedback taking centre stage

Shifting gears towards a more progressive approach, Malouf Home is also embracing data-driven product development. The company will be leveraging consumer trends and feedback to innovate and design furniture that consistently meets customer needs and expectations.

Upholding Brand Integrity

No more third-party marketplace sales

The third and final change is an embargo on sales via third-party marketplaces. From now on, Malouf Home products can only be sold on authorized retail websites. This move is aimed at boosting and maintaining the brand’s integrity while providing consumers with the assurance of authenticity.

In essence, these forward-thinking changes by Malouf Home underscores its continuous commitment to maintaining and enhancing the quality of its products while ensuring fair play among all retailers. The company surely sets the bar high for others in the furniture industry.

originial article https://www.furnituretoday.com/?p=318123

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