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Key points in the article:

– IKEA is focusing on ‘wellbeing’ as part of its new design philosophy for furniture.
– Their research suggests that consumers are prioritizing comfort, health, and sustainability when choosing furniture.
– The company is integrating technology into its products to further enhance wellbeing.
– Ikea has introduced ergonomic chairs, height-adjustable desks, and smart lighting fixtures in its new lineup, to promote mental health and productivity.
– The company is collaborating with health tech companies and wellness experts to ensure that its products are designed with wellness in mind.
– IKEA’s furniture is also environmentally friendly, made from reused and recycled materials, which aligns with their customers’ sustainable values.
– The collaboration between IKEA and Sonos, a renowned audio company, to develop smart speakers is an example of their focus on improving their customers’ quality of life.
– The company is expecting a growth in sales, given the prevailing trend of home improvement during the Covid-19 pandemic.

Wellbeing Through Furniture

IKEA: Fostering Wellness in Design

IKEA, the world’s largest furniture retailer, is shifting focus to prioritize ‘wellbeing’ in its new products. With ergonomic designs, integrated tech and environmentally conscious materials, the company is redefining what furniture can contribute to a home’s wholesome environment.

Tech-Infused Comfort

As a means to enhance wellbeing, IKEA’s new lineup boasts adjustable, ergonomic chairs and desks, smart light fixtures, and fixtures crafted with sustainable materials. They are partnering with health tech companies and wellness experts to ensure their furniture boosts both physical and mental health.

Harmonizing Function and Sustainability

IKEA’s commitment to sustainability is evident in their new offerings. Well aware of their customer’s growing environmental consciousness, the Swedish giant offers furniture that is kind to both the user and Earth, using reused and recycled materials whenever possible.

Enhancing Lifestyle with Smart Furniture

Recognizing the importance of a holistic ambiance, IKEA partnered with Sonos to create smart speakers. Their hope is to improve customers’ quality of life by enhancing their home’s audio experience.

Overall, IKEA’s new approach signifies a shift in how consumers perceive and interact with their home furnishings. Instead of just being objects, furniture pieces are now seen as integral components of wellbeing and overall lifestyle. Amidst the Covid-19 pandemic, IKEA anticipates significant growth in sales due to the trend of home improvement and self care.

orginial article https://www.steelcase.com/?p=839794

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