– TikTok’s popularity has experienced a significant surge as a home shopping medium, according to a YouGov survey.
– TikTok has become an engaging platform where shoppers actively look for home furnishing inspirations.
– Ikea, Wayfair, and other well-known furniture brands have capitalized on this trend and have a substantial following on TikTok.
– The survey reveals that 27% of TikTok users have done some shopping on the app.
– Among TikTok users, 43% are more likely to buy furniture from a brand they follow on the platform.
– 37% of users are more likely to purchase from a brand on TikTok if they’ve seen a friend using the product.
– The report also highlighted that companies should consider short and engaging videos to drive more web traffic and purchases.

Furniture Shopping Gets a TikTok Twist

Popularity Surge

TikTok is no longer just about viral dances and lip-syncing; it’s now at the forefront of the home shopping medium, as revealed by a recent YouGov survey. And companies are quickly riding on this wave.

Big Brands on Board

Big players in the furniture industry, like Ikea and Wayfair, have already capitalized on this trend, boasting a substantial following. This trend is a clear indication that visual content and user engagement can greatly influence buyer decisions in this digital age.

User Shopping Behaviour on TikTok

The survey reveals telling statistics about user shopping behaviour on the platform. TikTokers are 43% more likely to buy furniture from a brand they follow on the app. Interestingly, peer influence also plays a role, with 37% more likely to purchase if they’ve seen a friend using the product.

The Winning Strategy

The report nugget for companies? Consider short, snappy, and fun-to-watch videos. Such content may significantly drive more web traffic and ultimately, purchases.

In conclusion, TikTok is invaluable for brands to reach younger generations who are increasingly turning to this platform for shopping. It’s crucial for brands, especially those in the furniture industry, to take advantage of this trend, fully leveraging TikTok’s unique blend of visual content and user engagement to meet their commercial goals. It’s clear as day: the future of furniture shopping is viral, engaging and just a swipe away!

originial article https://www.furnituretoday.com/?p=316526

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