– The “Sandwich Generation”, individuals who are simultaneously supporting their children and aging parents, are becoming key players in the housing market.
– Many are looking to furnish new homes for their parents, their children, or both.
– Furniture companies are stepping up, offering a variety of styles and budgets to cater to multigenerational households.
– With the rise in remote work and e-learning, the demand for multifunctional furniture is increasing.
– Some companies have also seen an influx in sales of larger furniture pieces due to these new living situations.
– Research studies suggest that this trend is likely to continue due to prolonged economic uncertainty and changing societal norms.

Sandwich Generation: The New Market Shapers in Furniture Industry

Rising Demand for Multi-purpose and Stylish Furniture

Companies Grabbing Opportunity and Catering to New Needs

The so-called ‘Sandwich Generation’ are showcasing their power in the housing market as they juggle to accommodate the needs of their aging parents and growing children. This trend is profoundly affecting the furniture industry, with companies stepping up their game to provide an array of stylish and multifunctional furniture that caters to a broad spectrum of budgets and tastes. A surge in remote work and e-learning has also amplified the demand for these versatile pieces. As larger and inhabited spaces become the new norm, so does the preference for larger furniture items. Experts predict this shift in consumer behavior isn’t fleeting—economic uncertainty and evolving societal norms hint at this trend’s staying power. The Sandwich Generation is somehow managing to furnish multi-generational homes amidst all the chaos, providing a heartening example of adaptability and resilience.

originial article https://www.furnituretoday.com/?p=318396

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